My Commercial Voiceover work in television, radio, and online adverts. It’s all here.
There’s a separate showreel below for charity appeal/public announcement type jobs as they’re quite jarring to hear in the one for advertising and business, but they still really belong to this section.
I cover the trustworthy, slightly tongue-in-cheek side of things, and can dip into luxury brand reads too. Delicious, chocolate luxury brand dip, one would hope.
The photo on this page is not actually linked to selling, that was a tricky one to visualise for. I just had an interesting old phone and a paint covered ladder, and thought “cracking, let’s do those”.
I don’t really buy many new products, which is some irony I suppose.
“George is ace to work with, apart from having a great voice, he gets it! Second time I have worked with him now, always a pleasure!”
“I highly recommend George! He has provided us with a natural and friendly sounding professional voice over for several of our films and animations, with a fast turnaround and great service.”
“George has been our go to voice over artist for a large number of our projects here at Bexmedia. He’s always a pleasure to work with and delivers high quality recordings every time without fail. We look forward to working with George again.”
“George is very professional and the contact with him was excellent. His turnaround times are really short, even when small adjustments have to be made. We recommend him without hesitation and will work with him again with great pleasure (new projects are already planned).”
The voice for basically any media that sells something. Products, ideas, initiatives. Ever seen Mad Men? I am basically Mad Men. Or much more accurately I’m the lowly voice grunt that speaks over all their cool campaigns.
Commercial Voiceover is usually more acted than the Corporate or E-learning types of script. The acting is either to get across some excitement about the subject, or some satisfaction. I also see a lot of jobs now incorporating humour into their adverts, which I’m a massive fan of. This of course, isn’t a new idea. Though I think in the age of faceless brands, and AI slop, injecting some real human comedy is a way of lightening the mood and building trust. LLMs are rubbish at jokes..
The voiceover is one of the most influential parts of the advert, along with the music, I’d say. Two things we almost take for granted these days because they’re so ubiquitous, and often so well done.
I like my voice, it holds a nice balance between polished and authentic. Companies hire me as their commercial voiceover artist to hit that mid point, where no one feels ‘sold to’, but they do nonetheless feel intrigued by the product.
British English voiceover sells a product as respectable, reliable, and the ‘right’ decision. It adds a feeling of intelligence and assurance, which brings people onto your side, whether they realise or not. I have a friend in sales science, and it really is incredible (maybe a little cynical too) how measurable all these factors are.
My accent is fairly neutral in the regional sense of things, which means it’s applicable countrywide and doesn’t limit a spot’s reach. Shrewsbury is my home, and it’s pretty much smack bang in the middle of the North and South, geographically and culturally.
One of my favourite transformations.
No longer do we hear ‘radio voice’ on every FM/AM/DAB advert. Authenticity seems to be the goal for casting directors these days. 10 years ago their constant aim was to ‘make it pop’, which I always thought was hilariously vague.
I’ve adapted my delivery to be closer to my natural cadence, and lowered the energy in reads across the board to match. This seems to be the trend in branding at the moment, and I’m all for it. I can now just be believably, mildly excited most of the time.
Mentioned above in “what is Commercial Voiceover”, there’s so much humour around these days. Thus I put a lot of effort and time into getting this just right for every job. This includes delivering a lot of takes. It’s quite often hard to know exactly which take of a funny line will work, as it relies so much on an abstract sense of timing, and how the voiceover flows with the visuals. So, the more options the better.
